We hear so much these days about videos going viral and ending up with millions of hits on YouTube, vimeo and other sites. It’s the Holy Grail of marketers everywhere. Even though there are 48 hours of video being posted to YouTube every minute, not everyone is producing video and not everyone is blogging. For Read more… “Ideas for Making Your Promotional Items Go Viral”
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E.J. Schultz, a columnist for AdAge, published this article discussing the elimination of Marketing Procurement at PepsiCo. Brand teams are being made responsible to work directly with the customer while maintaining consistent marketing content. Very good read from AdAge!
PepsiCo has eliminated its global marketing procurement department and will shift responsibility for overseeing agency compensation Read more… “PepsiCo Eliminates Its Marketing Procurement Department”